Event Announcement: Creating High Impact Crisis & Risk Communication Messages: Applications of the IDEA Model

Friday, 30 April, 2021 time 4-6pm (CET), 10am-12pm (EST)

Panelists, lead by Professor Deanna Sellnow (University of Central Florida) conducting risk and crisis communication research in a variety of contexts, from several global regions will discuss the challenges of communicating quickly, accurately and competently with diverse publics. The panelists will refer to the IDEA as starting point for the discussion. The IDEA model emphasizes the need for risk and crisis messages to help audiences (I) internalize or emotionally accept the risks they face, (D) the need to distribute messages through quickly accessible channels, (E) provide an explanation of the risk that matches the health or science literacy of the audience, and (A) promote practical actions diverse publics can take to protect themselves and their loved ones. For more information about the panel and panelists, click here.

After the panelists discuss their current research, they will welcome questions from the moderator and audience members.

Final registration closes at 12pm (GMT) on 30 April. You will automatically receive the MSTeams link for the event on Friday 30 April when registration closes. Registration is free and all are welcome. Click here to register.  

Please note the sessions are being recorded. Presentations will last approximately 1 hour. We ask for attendees to keep their microphones and cameras off during the presentations and turn them on only to participate in the discussion after the presentations conclude.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s